Ringba

The dominant pay-per-call routing platform in U.S. lead generation.

Ringba is the most-used pay-per-call routing platform among U.S. lead generators. It handles tracked number provisioning, real-time call routing to buyers, IVR qualification, whisper messages, recording, and reporting.

Use cases

Pay-per-call operations across HVAC, plumbing, legal (especially PI), Medicare (during AEP), insurance, and any vertical where inbound consumer calls to a tracked number are the primary deliverable. The dominant platform for routing live callers to multiple buyer destinations in real time.

Key features

• Tracked numbers (toll-free and local) with dynamic number insertion.
• Caller-data enrichment before routing.
• Whisper messages — buyer hears a brief context summary before connecting to consumer.
• Real-time bidding ("ping/post" for calls).
• Recording with state-compliant disclosure handling.
• Caps and pacing per buyer.

Pricing

Starts around $145/mo for a basic plan. Scales into thousands monthly at high volume.