LeadConduit

ActiveProspect's lead management system (LMS) — the dominant platform for routing leads to buyers.

LeadConduit is a lead management system (LMS) operated by ActiveProspect (same company that runs TrustedForm). It handles lead intake from many sources, applies qualification rules, and routes leads to buyers via ping/post, auction, round-robin, or tier-based waterfall mechanisms.

What it does

• Receives lead submissions from landing pages via webhook or API.
• Runs automated qualification checks (DNC scrubbing, demographic filters, source whitelists).
• Routes leads to buyers based on each buyer's spec sheet (geography, demographics, qualifications).
• Manages buyer-side accept/reject and dispute workflows.
• Produces reporting on volume, quality, revenue, by source and buyer.

Pricing

Starts around $500/mo for new operations and scales into the thousands monthly for mature operations. Most operators graduate to LeadConduit when they have 3+ active buyer relationships and CRM-based routing breaks down.

Alternatives

Boberdoo (dominant in legal/PI), Leadspedia (multi-vertical), Phonexa (especially strong on pay-per-call and AI-driven optimization).